Thursday, March 1, 2012

The new sales strategy of cell phone jammer increased the revenue of the company

Mode, a provincial distributor, a province of generation. Segment operating the vast territory of China according to the provincial-level administrative divisions, relying on the province on behalf of the business has sales channels and marketing force downward. Its advantage is leveraging, effort, low business operating costs, only need a small amount of marketing can. This model was born after the first round of domestic brands nanny marketing agents at that time after hatching and training management and marketing network when the more mature. Crazy years that TOP and CECT is the main pillars of the domestic mobile phone manufacturers in Shenzhen to launch cost price war. Present, or many manufacturers, channel partners way. The visit of cell phone jammer workshop also include the visit of technical group office.
But is also undergoing some important changes. Manufacturers and provinces on behalf of the co-operation tightness escalating: some carried out jointly by the counter to put the sales team and marketing, cost-sharing to form a strategic partner; some further penetrate each other in the company's ownership structure, the formation of the iron of the internal partnership relationship. Tightly bundled as well, greatly enhance the cohesion and combat effectiveness of the marketing network, but also increases the difficulty of control of the system operating efficiency and operating costs, it is to play more and more difficult with high double-edged sword. Model II, with the regional number of agents compete with each other. This mode appears criticized by many people. However, the tremendous success of the T590, the power of this mode of play to the extreme. The new technology of cell phone blocker is very advanced.
Only agent always inert, always bargain, so that manufacturers headache. A number of agents effective in restraining each other and spur agents, the formation of hard work and survival of the fittest situation. In fact, the source of the birth of this mode: large wholesale markets around the formation and rapid development, making the products and resources to become the focal point of counter operation, a number of agents is made possible; wholesale sales regardless of the mode to track the market coverage can not control, The number of agents can maximize market coverage. However, this mode the power of fast decay, Shenzhen will soon enter the era of serious surplus of products: First, the agents too many choices are no longer willing to accept this "snipe and the clam, play off" arrangements. The promotion of cell phone jammer will draw more attention of more customers.
Second, agents do not have a stable status of cooperation, there is no motivation to do in-depth work and promotion. In this mode, gradually, retreated to a pure wholesale market, completely laissez-faire state of the natural sales. This channel model, mercilessly crush the passion and profit margins of the agents. Someday brand competition and then return to the the Sanda state of this freedom, I believe will be the brand industry who sorrow, the last carnival of the wholesale market. Mode, the channel sink, agent-led cities. On the one hand, brand manufacturers of the excellent provinces on behalf of business competition is so fierce, the province on behalf of the scarce resources, in cooperation with the provinces on behalf of the costs of expensive. The new sales strategy of cell phone jammer increased the revenue of the company.
Most of the provinces, on the other hand, the contractor sits provincial capital, but can not effectively occupied the provincial capital market, because by international brands and first-line brand to keep impregnable, only down the development of cities agents positions at home can not timely control the market, more difficult to market towns to promote. A number of manufacturers began to flat channels, and direct the development of cities agent, and achieved good results. With the gradual saturation of the first-tier cities, international brands and first-line brand, will also be more attention and resources gravitropism City penetration. The strategic location of cities agent because of its throat, can cover the towns rural market, surrounded by advancing the central city, destined to become the main battlefield of all mobile phone manufacturers are decisive. The supply management of cell phone jammer is important to the market of cell phone jammer .

No comments:

Post a Comment