However, if you do not seek the support of the agents, the new entrants to the mobile phone manufacturers a short period of time is difficult to expand sales, but also need to spend huge sums of money to build a marketing network. To the home appliance industry experience, the dealer may have a greater say than the manufacturer, and higher margins. So, if does not have its own marketing network, is likely to fall troubles. Advertising campaigns and price wars are two of the marketing strategy. Amoi in January-September 2002 Total advertising expenditure of 109.92 million yuan, 39.35 million yuan promotional expenses, exhibition expenses of 14.59 million yuan, 19.76 million yuan of trademark usage, and research development costs of the actual expenditure of just over 6000 million. Panda Mobile 2002 domestic sales of own-brand mobile is estimated to be about 50 million units. The UHF frequency of cell phone blocker means the ultra high frequency.
Has spent over 100 million yuan in 2003 CCTV advertising tender. Kejian (Quote) in the first quarter of last year, the company phone sales margin over 13% to get the third quarter has fallen to below 10%, over the same period operating net interest margin from 3.58% to 1.52%, in which case Still markdowns. TCL, Bird, Konka, Eastcom is also generous to do mobile advertising. Price reductions of the reason is simple. In theory, the price war may have a negative impact, for example, lowering profit margins, the impact of the company's R & D investment. Product homogeneity is more severe (extremely difficult to change in the short term), the domestic mobile phone manufacturers did not care so far, you seem to survive only long-term strategy at all. This kind of cell phone jammer can shield GSM, CDMA, DCS and 3G cell phone signal.
Otherwise it will affect sales, and the enthusiasm of dealers, and will not help reduce the company's existing fixed costs (advertising costs, wages, depreciation of machinery, etc.). Many mobile phone manufacturers to participate in the 2003 CCTV advertising tender, invested heavily in advertising. What is the map? Remove the name brands and attract consumers to buy. In fact there are two main purposes: First, create momentum, access to attract dealers under deposit and order to stimulate the dealer plugs chips, tender bid is equal to the promise "I guarantee will increase in 2003 ad, I assure you sell my home phone; raise the competitive threshold, so that small and medium-sized manufacturers to play gooseberry retreat, no longer on the phone project; the strength of the mobile phone manufacturers to occupy the prime advertising time, you can let the voice of the competitors disappear, does not reach consumers ears. This piece of equipment of cell phone jammer is the medium power type.
As for the domestic mobile phone market analysts always appeal to raise the level of technology, research and development of core technology, even more did not happen overnight whom something, usually only in the development and expansion of the domestic mobile phone, will it be possible to think about (the current total market share of only 30% ), sometimes limited by the level of scientific research in China as a whole. Price wars and advertising campaigns, in turn, affect the marketing channels. Manufacturers cut prices generally will help promote and accelerate inventory turnover (dealer prepaid or spot cash), improve capital utilization (dealers usually the lack of financing channels, the capital adequacy rate). At the same time, indicating that manufacturers of mobile phone price cuts to meet the interests of dealers. Most manufacturers when the price cuts. The cooling fan of cell phone jammer might cause some noise.
Price adjustment may also be carried out on the dealer's existing inventory phone, in order to attract dealers purchase and maintain long-term relationship. The dealers also requiring manufacturers to advertise, because it can display manufacturer to dealer support efforts to increase, indicating that manufacturers are confident that the strength and sincerity to do so the business. Will reduce the gross profit margin of manufacturers due to price wars and advertising campaigns, sales margin, in order to reduce the loss of profits, manufacturers and distributors tend to compress the channel thickness, and strive to make it to flatten. In addition, in order to strengthen front-line marketing efforts, accelerate the speed of market reaction, firms also tend to building its own large network of branches (such as the practice of TCL color TV), and sent a large number of promoters in store. Here will introduce the UHF frequency and VHF frequency shielding of cell phone jammer .
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