Day language Lang Tong still followed ZTE, China, with total shipments in the third at the forefront of the domestic mobile phone. 2008, can be seen from Table 1, Table 1 are the days of the phrase shipments enthusiastic champion of the seats with the achievement of 17 million units, significantly more than the ZTE and Huawei, the largest domestic mobile phone domestic shipments brand. Overview of the Chinese mobile phone market in 1999, the market is difficult to find domestic mobile phone Today, the domestic mobile phone has to seize a third of the market, is a qualitative breakthrough. But the only word of warning, the data show that about one-third of the world phone is manufactured in China, but the brand of the mobile phone market share position, the domestic mobile phone brand share is negligible. Pay attention to the water-proofness when using cell phone blocker outdoors.
According to the Ministry of Information Industry is expected in 2006, domestic new mobile phone support about 48 million mobile phone update rate has been 30% -40% in 2005 to 40% -50% ②. I had the increasing demand for mobile phone market with the domestic mobile phone market share decline in stark contrast. The face of a vibrant market, the domestic mobile phone how to preserve and expand market share in the future, not only from the technical innovation, process design, increase research and development to proceed, but also to understand that technological innovation is not new can be achieved. Domestic technology is not yet before the rapid development, marketing is the key to determine the potential of domestic mobile phone market. Select the sample of the adapter of cell phone jammer in accordance with GB/T 2828.1-2003, general inspection levelⅡ and normal inspection one-sampling plan.
Despite such impressive achievements, the status of the domestic mobile phone market is still not optimistic. Phone of the day language in terms of quality, performance, or marketing strategy, still can not and foreign well-known mobile phone brand match. And there is no real open market. Marketing programs (a) strategic and tactical levels from the strategic level first, strategy is the key to determining the success or failure of an enterprise, the enterprise to determine its own position in the market. Chinese mobile phone market, mobile phone sales, or steadily, faster technology refresh rate in recent years, the speed of the user to replace the phone will speed up, consumers buy mobile phones in the first place has also undergone a great change . The phone has been to shift from high-end luxury for ordinary consumer goods, from the point of view of buying habits, mobile phones are the differences in purchasing products. cell phone jammer adopts the anti-explosive shell with good sealing ability.
The total proportion of expenditures to buy mobile phones in most people's consumer spending is still relatively large, so before buying need careful consideration. Great emphasis on the aspects of the mobile phone quality, price, features, style, and durability. Amagatarai phone started late, and financial strength is relatively weak compared to other mature products, therefore, pay greater attention to the quality of performance of R & D products. The market in large cities mostly occupied by foreign brands, the days of the phrase can be clever to take the strategy of "encircling the cities", moving steadily, gradually enter the market in big cities, in order to obtain more market share. (B) The market segments mobile phone market segmentation basis for the Humanities and statistical characteristics of the consumer division. cell phone jammer has little influence on the area beyond the examination room.
Such as age, gender, geographical, educational and cultural level of disposable income, occupation, consumer attitudes, and personal preferences. Such as market segmentation based on occupational characteristics and consumption habits of mobile phone users in China. Day language needs to choose exactly the target market, accurate market positioning. The foreign brands often take the high-end market positioning, Amagatarai phone can take in the end to grab profits, low-end market penetration. The strategic level: marketing mix strategy 4PS Secondly, from a strategic level, the main brand, pricing, channels, and promotion, that is, we often say that the 4P'S aspects were analyzed. A product (Product) mobile phones are the high technology industry, its updates faster than ordinary products can not match. cell phone jammer can intelligently and remotely control the power output.
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