Or else the shielding effect of mobile phone might be greatly influenced.
From the trend of the mobile phone industry as a whole, to obtain half of the country behind the prosperity of the domestic mobile phone industry is also facing the issue of sustainable development. There is no doubt that mobile phones "OEM" this shortcut in the short term domestic mobile phone to make up the enterprise's own defects in product development, but also the profits of a lot of money; also rapid and extensive distribution channels and omnipresent advertising marketing domestic mobile phone's visibility has been greatly improved, in order to become familiar with foreign big phone makers, like the well-known brand in the minds of consumers. But the question is whether this successful routine is always effective? It should be recognized that the domestic mobile phone camp a truly international level of strong brands in the market has not yet established. Or even mobile phone might be damaged.
Over the years has been criticized for the lack of core technology in the mobile phone industry is still repeating the story yesterday; In addition, the quality and service, but customs are also worrying. Quantitative change can not bring about a qualitative change, filling the weakness of domestic mobile phone in the market compete with foreign manufacturers. At present, the domestic mobile phone quantitative change is not brought about a qualitative change in the crisis has begun to show: First, profit margins fell sharply. The excellent situation of the mobile phone industry, attracted many appliance manufacturers have the water tested gold. As a result, the entire domestic mobile phone market, it is inevitable for the situation is far greater than demand. The price war will undoubtedly lead to less domestic mobile phone industry profit margins fell sharply. mobile phone can be switched on in order to protect and maintain the cell phone jammer.If you can not bring qualitative change in the overall industrial development, the prosperity of the domestic mobile phone industry will eventually just "a flash in the pan. Gain market share, success does not mean that a comprehensive beyond the domestic mobile phone to truly achieve the quantitative to the qualitative breakthrough, it should start in terms of scale, technology, services and brand four. Of course, the development of the domestic mobile phone, 50% of the market share of domestic mobile phone industry to achieve a qualitative leap a good quantitative basis, however, to truly quantitative to qualitative change breakthrough, but also from the following aspects : First, to encourage the merger Union, bigger and stronger, to the scale of victory.
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