Changing social factors affect the community's demand for business products or services, but also change the firm's strategic choice. With the change in consumer values, and higher demands on the quality of life, consumers not only focus on the quality of the phone, but also in the phone's appearance, texture, and the pursuit of entertainment on demand more attention. How to cater to the tastes of consumers is a major problem. Competitive analysis of China's mobile cell phoneindustry is currently China's mobile cell phonesales than have negative growth. Cell phonecapacity oversupply situation will continue. First ten months of 2004 production of 137 million mobile cell phoneunits, an increase of 49%, while adding less than 50 million mobile cell phoneusers. GSM signal will be jammed by cell phone jammer.
Total sales of the top ten mobile cell phonemanufacturers are Nokia, Motorola, Siemens, Bird, TCL, Ericsson, Samsung, Konka, Amoi and Philips. Domestic mobile cell phonemanufacturers due to technical, financial, size limitations, not to the Board on behalf of foreign handset makers to bring the impact, and only rely on its localization, low prices to win market share. Industry to increase the threat of new entrants. Market, the brand more and more Chinese and foreign brands in China's huge consumption, have plants in China. The degree of competition between existing competitors intensified. Foreign mobile cell phonewith its quality advantage occupy a significant market share, according to the price advantage of domestic mobile cell phonealso occupied half of the country. cell phone jammer can shield SCDMA signal.
Increased threat of substitute products. Increase in the number of PHS users with mobile cell phoneusers increased competition in the market. Strengthen the bargaining power buyers. Consumer information on the mobile cell phonemarket to improve the understanding of bargaining power. Supplier bargaining power. Influenced the development of core technology provider of supply quality. Analysis of the advantages of China's mobile cell phoneindustry. Domestic cell phone blocker has a huge advantage in terms of price. Its low-price strategy to meet a number of consumer psychology. But the pursuit of affordable consumer products. The market did not sell things, not only the price of things. cell phone jammer will jam PCS signal.
Mobile cell phonemanufacturers should work hard at this point. The price competitiveness of domestic mobile cell phonealthough threatening, but does not have long-term nature. Domestic mobile cell phonefrom a foreign mobile cell phonebrands to truly laid down out of the shadow price advantage alone is not enough. Domestic and foreign mobile cell phonemanufacturers and service companies in the channel there is a clear difference even advantage. Quality is a prerequisite. Price is based on the service like a business logistics. Domestic mobile cell phonedirectly from the business model is to shop from home appliances distribution channel sales model of evolution, and foreign mobile cell phoneis the level distribution model. This makes the domestic mobile cell phonemanufacturers have greater profit margins. cell phone jammer is sometimes used in the court.
China's mobile cell phoneindustry, the main problem analysis. High technical risk, the domestic mobile cell phonemanufacturers, high-end cell phonecan save the Council, can glory, the market is still full of variables. Inventory problem, in 2003, the domestic demand of only 60 million, with total exports, the total will not exceed 200 million, while the stock has reached 20 million. According to this view, the domestic mobile cell phoneis significantly higher inventory, excess production. Restrictions on exports, domestic exports of mobile phones there is a big constraint. Although TCL, Bird and other domestic mobile cell phonemanufacturers are actively developing overseas market, but exports are still very weak. cell phone jammeronly shields cell cell phonesignal.
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